CASE STUDY
RSA CONFERENCE
14 Years of Entertaining Tech Branding
Every year since 1991, the founders of internet security have invited Infosec and its influencers to gather at the RSA Conference, the pre-eminent cybersecurity event on the planet. For 14 years, we’ve been tasked with synching the diverse input of multiple companies and creatives, to dramatize RSA’s ever-evolving message via video. . ,
Working with RSAC as a Tier 1 and Tier 2 supplier, we’ve produced between 7 and 25 video deliverables annually including event opener content and media, documentaries, infomercials, video for special exhibits and promos, some taking months to produce and some done live, all widely screened via the Internet and across each hosting city.
For the past four years, the event opener has been a live show at the Moscone Center, San Francisco, featuring celebrity actors—John Lithgow, Helen Mirren, George Takei. We’ve merged their distinctive styles and voices with each annual RSAC theme and with the executives’ wishes to produce memorable, dramatic content and video. We’ve created richly orchestrated documentaries linking each annual theme with related events in history and with pressing security events of the day. Our media has helped to bring depth and context to issues immediately facing the cybersecurity community. For the 25th anniversary of RSAC, we created an ambitious multiscreen documentary that graphically summarized RSA’s key role in the rise of the entire Internet. Our video received standing ovations, then was distributed around the world, winning two W3 Gold Awards along the way.
Our company has helped RSAC to become what it is today. We’ve seen it grow from a few thousand attendees in one location to tens of thousands live and millions across the globe, in three live locations and on the Internet. Our story is one of deep engagement with an ever changing team, through their significant corporate evolution including two company sales (the current owner is Dell) and many changes in management and direction. Via writing, research and video production, we have proven to RSAC over a period of 14 years, without a doubt, that we are flexible, agile, original, on-brand, responsive to their needs, and loyal.